Given the evolution from video tapes to video files, broadcaster engineers should evolve their workflow as well. Many broadcast stations are still employing tedious processes involving many different files being shared between traffic, editing, master control and storage at once. This process can be hard to keep track of and sustain. The presenter will explain how to implement an improved workflow (with a centralized media asset manager) and how it will save broadcasters time and money. He will lay out the three steps to improving your workflow: workflow analysis (how metadata, files and actions are currently operating within the process), workflow optimization (how to get everyone on board with the plan to improve) and workflow implementation.

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